Gordon Brothers Announces Broyhill Expansion
Gordon Brothers, a global asset expert, announced on March 26, 2026, the expansion of Broyhill with three new licensees—Living Style, Bedding Industries of America, and Town & Country Living—as part of its revitalization efforts for the American heritage furniture brand, according to GlobeNewswire PE. Broyhill is celebrating its 100th anniversary in 2026 and is known for its timeless designs, quality materials, and affordable prices. Gordon Brothers acquired Broyhill in early 2025 and has managed, marketed, and maximized the brand’s portfolio using an asset-light approach to partner with experts in specialized categories.
Background on Broyhill Acquisition
Gordon Brothers first acquired the Broyhill furniture brand in early 2025, enabling the firm to oversee its operations and seek partnerships that align with the brand’s legacy. Broyhill, established in the 1920s, is recognized for producing durable, moderately priced, and stylish home furnishings. Carolyn D’Angelo, Senior Managing Director and Head of Brand Operations at Gordon Brothers, stated that over the past year, the firm has worked to reinvigorate the brand through this licensing strategy, which aims to expand Broyhill’s catalogue of classic and quality home décor.
Details of the New Licensees and Launch
The new licensees—Living Style, Bedding Industries of America, and Town & Country Living—will launch their collections at the High Point Market annual furniture showcase, scheduled for April 25-29, 2026, in High Point, North Carolina. The expanded catalogue will feature Broyhill’s products across various lines, with a debut event planned for April 23, 2026, from 4 to 7 PM at the Living Style showroom. For more information about the launch event, interested parties can contact Melinda Dye at melindadye@livingstyles.com, according to GlobeNewswire PE. This approach allows Broyhill to leverage the expertise of these partners to enhance its offerings.
Gordon Brothers’ Brand Expertise
Gordon Brothers has partnered with iconic brands such as Laura Ashley, Nicole Miller, Telefunken, Rachel Zoe, LK Bennett, and Chinese Laundry since 2003, prioritizing brand expansion through licensing to strengthen brick-and-mortar and e-commerce presence. The firm, founded in 1903 and headquartered in Boston with more than 30 offices across North America, Europe, the Middle East, Africa, and Asia Pacific, invests in design and marketing for its portfolio. As owners of several brands, Gordon Brothers focuses on creating strategic wholesale and retail relationships, according to GlobeNewswire PE.
