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Golden Goose Prices €880m Bond for HSG Acquisition

Italian luxury sneaker brand Golden Goose has secured an €880m bond package to finance its buyout by Chinese PE firm HSG, amid uneven luxury sector sentiment.

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Golden Goose Secures €880m Bond Package

Italian luxury sneaker brand Golden Goose Group has priced an €880m bond issuance to finance its acquisition by Chinese private equity firm HSG, according to a report by Bloomberg as cited in Private Equity Wire. The transaction is closely watched amid uneven sentiment in the luxury sector, with the deal occurring during broader market uncertainty linked to the Middle East conflict and its potential effects on energy prices and consumer demand.

Bond Issuance Details

The financing package consists of two tranches: €350m of seven-year fixed-rate notes and €550m of floating-rate notes, both upsized from initial minimum targets of €350m each due to solid investor demand. The fixed-rate notes are callable after three years and priced to yield 6.25%, tightening from earlier guidance in the mid-to-high 6% range, while the floating-rate notes are callable after one year with a coupon of three-month Euribor plus 400 basis points, also at the tighter end of initial pricing talk.

Market and Investor Context

Investor engagement for the bond was supported by Golden Goose’s established brand positioning in key markets like the US and China, even as luxury goods demand shows signs of softening globally, according to the report in Private Equity Wire. This issuance comes as broader uncertainty has weighed on European high-yield credit markets, reflecting challenges in the sector.

Involved Parties and Operations

Goldman Sachs served as global coordinator and bookrunner, joined by JPMorgan, UBS, Citigroup, Deutsche Bank, and UniCredit as bookrunners. Golden Goose operates across Europe, the Americas, and Asia, offering premium footwear, apparel, accessories, and handbags, with a shareholder base that includes HSG, Temasek, QIA, and Permira, as noted in the Private Equity Wire article.

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