Gordon Brothers Announces Broyhill Expansion
Gordon Brothers, a global asset experts firm, announced on March 26, 2026, the expansion of the Broyhill furniture brand with three new licensees: Living Style, Bedding Industries of America, and Town & Country Living, as part of its efforts to revitalize the brand. Broyhill is celebrating its 100th anniversary in 2026 and is known for its timeless designs, quality materials, and affordable prices, having been acquired by Gordon Brothers in early 2025. According to GlobeNewswire PE, the firm has managed, marketed, and maximized Broyhill’s portfolio through an asset-light approach to find partners with expertise in specialized categories.
Details of the Launch Event
The new licensees will launch Broyhill’s expanded catalogue at the High Point Market annual furniture showcase, scheduled for April 25-29 in High Point, North Carolina. The collection will feature Broyhill’s products across various lines and will debut at a launch party on April 23 from 4 to 7 PM at the Living Style showroom. For more information about the event, contact details include Melinda Dye at melindadye@livingstyles.com, as stated in the announcement.
Background on Broyhill and Gordon Brothers
Broyhill, established in the 1920s, is recognized for producing durable, moderately priced, and stylish home furnishings. Gordon Brothers first acquired the brand in early 2025 and has since worked to reinvigorate it by partnering with experts in relevant categories. Carolyn D’Angelo, Senior Managing Director and Head of Brand Operations at Gordon Brothers, noted that the licensing strategy will allow Broyhill to expand its catalogue of classic home décor. According to GlobeNewswire PE, Gordon Brothers has partnered with other iconic brands such as Laura Ashley, Nicole Miller, and Telefunken since 2003.
Gordon Brothers’ Brand Strategy
As owners of several brands, Gordon Brothers focuses on expanding portfolios through licensing to enhance brick-and-mortar and e-commerce presence, as well as developing wholesale and retail relationships. The firm, founded in 1903 and headquartered in Boston with more than 30 offices globally, invests in design and marketing for its brands. This approach aligns with their history of managing assets across various sectors, including the revitalization of Broyhill. According to GlobeNewswire PE, such partnerships help usher in new chapters for brands like Broyhill.
