Whoop Announces $575 Million Series G Funding Round
Whoop, a company that provides wearable fitness technology and a subscription platform for tracking physiological data, announced on Tuesday that it raised $575 million in Series G funding at a $10.1 billion valuation. This round, led by Collaborative Fund, included participation from institutional investors such as 2PointZero Group, Qatar Investment Authority, Mubadala Investment Co., Abbott, and Mayo Clinic, as well as individual investors like soccer star Cristiano Ronaldo, NBA players LeBron James and Reggie Miller, and musician Niall Horan. According to Crunchbase News, the funding represents a significant increase from Whoop’s previous $3.6 billion valuation in August 2021, when it raised $200 million in a Series F round.
Company Background and Operations
Founded in 2012 by Will Ahmed, Whoop has raised over $900 million in total funding and uses more than 24 billion hours of physiological data along with purpose-built AI models to deliver personalized health insights. The platform helps users assess sleep quality, recovery status, exercise intensity, and the effects of behaviors like training, nutrition, and stress on performance and long-term health, while claiming to identify early warning signs for potential health risks. Whoop operates on a subscription-based model where the wearable device is provided for free, and users pay for access to insights, with tiers based on style and performance; the company reports over 2.5 million members globally and states that its 2025 bookings grew 103% year over year.
Growth and Expansion Plans
Whoop ended the year cash flow positive with a $1.1 billion run rate and is currently hiring for over 600 roles to support increased research and development as well as global expansion into regions including Europe, the Middle East, Latin America, and Asia. The company has gained popularity among athletes and fitness enthusiasts, though it is expanding to a broader audience, as evidenced by its growth metrics. According to Crunchbase News, this funding round highlights ongoing activity in the sector, where global venture funding for fitness and wellness startups reached just over $5 billion in 2025.
Sector Context
In the broader fitness and wellness industry, which has experienced fluctuations with a peak around four years ago and a low last year, companies like Oura have also secured substantial funding; Oura, a Finnish smart ring maker, raised over $900 million at an $11 billion valuation last October. As widely known in venture capital circles, wearable tech investments often focus on health data analytics, though such trends can vary with market cycles. According to Crunchbase News, Whoop’s success indicates that investors remain active in backing innovative health tech firms despite sector challenges.
