Whoop’s Latest Funding Round
Whoop, which provides wearable fitness technology and a subscription platform for tracking physiological data, announced on Tuesday that it raised $575 million in Series G funding at a $10.1 billion valuation, according to Crunchbase News. The round was led by Collaborative Fund and included participation from institutional investors such as 2PointZero Group, Qatar Investment Authority, Mubadala Investment Co., Abbott, and Mayo Clinic, as well as individual investors including athletes Cristiano Ronaldo, LeBron James, and Reggie Miller, and musician Niall Horan. This funding follows Whoop’s previous $200 million Series F round in August 2021, which valued the company at $3.6 billion, and brings its total capital raised since its founding in 2012 by Will Ahmed to over $900 million.
Company Operations and Growth
Whoop operates a subscription-based model where the wearable device is provided for free, and users pay for access to insights derived from more than 24 billion hours of physiological data and AI models that offer personalized health advice, such as understanding sleep patterns, recovery levels, and the impact of daily behaviors like training and nutrition on performance and health. The company reports having over 2.5 million members globally and states that its bookings grew 103% year over year in 2025, while it remained cash flow positive and achieved a $1.1 billion run rate by year-end. As is widely known in the tech sector, wearable fitness devices have gained popularity for health monitoring, and Whoop is expanding by hiring for over 600 roles to focus on research and development as well as global growth in regions like Europe, the Middle East, Latin America, and Asia.
Sector Context
Whoop’s funding occurs amid a fitness and wellness startup sector that received just over $5 billion in global venture funding in 2025, according to Crunchbase data, marking a cyclical low after a peak around four years earlier. Another notable deal in the space was Oura, which makes a smart ring for health metrics, raising more than $900 million at an $11 billion valuation last October. This reflects ongoing investor interest in health tech, even as funding levels fluctuate, according to Crunchbase News.
Implications for Investors
The participation of diverse investors, including sovereign wealth funds and high-profile individuals, in Whoop’s round highlights the appeal of companies using AI for predictive health insights, as the firm claims its technology can help identify early warning signs and prevent serious health events. Whoop’s growth trajectory, from its 2012 founding to current expansion plans, underscores opportunities in subscription-based wearables, though investors should note the sector’s volatility based on recent funding trends, according to Crunchbase News.
