Tresalis, a new beauty platform backed by German investment firm Athos, has acquired British fragrance brand Vyrao, with financial terms not disclosed, according to Dealbreaker.
Transaction overview
Tresalis is described as a new beauty platform backed by German investment firm Athos, according to Dealbreaker.
Tresalis has acquired Vyrao, which Dealbreaker describes as a British fragrance brand.
The deal’s financial terms have not been revealed, according to Dealbreaker.
Founder role and leadership
Vyrao’s founder, Yasmin Sewell, will remain at the brand following the acquisition, according to Dealbreaker.
Sewell will take a newly created role as chief brand officer, according to Dealbreaker.
Strategic intent cited by founder
Sewell said she hopes the acquisition will position Vyrao more in the wellness space, according to Dealbreaker.
Dealbreaker also states that the fragrance brand hopes to expand into the wellness space.
Source notes
Dealbreaker’s item references “Vyrao Acquired by Brand Platform Tresalis [Business of Fashion],” according to the publication.
Dealbreaker also notes that readers can sign up for Finance Docket, described as a partnership between Breaking Media publications Above the Law and Dealbreaker.
