Realtor.com and NAR Bolster Disaster Relief Efforts
Realtor.com® and the National Association of REALTORS® (NAR) announced a joint effort on March 14, 2026, to support the REALTORS® Relief Foundation (RRF) as it marks 25 years of providing housing assistance to families affected by disasters, with Realtor.com® presenting a $100,000 contribution during SXSW in Austin, Texas. According to PR Newswire, Realtor.com®‘s Chief Consumer & Marketing Officer Mickey Neuberger made the presentation to RRF’s Immediate Past President Mike McGrew, positioning Realtor.com® as RRF’s largest contributor in 2026 at the Vanguard Club level through this donation and promised additional support.
Background of the REALTORS Relief Foundation
Founded in the wake of the September 11 attacks, RRF provides grants to help families cover mortgage payments, rent, and temporary housing expenses following natural and other disasters, having distributed more than $52 million in aid to over 30,000 families since 2001. NAR underwrites 100% of RRF’s administrative costs, ensuring that every donated dollar goes directly to housing assistance for disaster victims. Neuberger stated that ‘for 25 years, the REALTORS® Relief Foundation has shown up for communities when they need it most, helping people keep a roof over their heads in the aftermath of disaster.‘
Recent Impact and Examples
Less than a year ago, RRF grants assisted families in West Virginia affected by flooding, covering housing costs while they repaired and rebuilt, as exemplified by Sandi Blankenship, who described the aid as ‘light and life’ and praised the REALTORS® team’s efforts. RRF President Greg J. Hrabcak noted that Realtor.com®‘s support strengthens the foundation’s ability to deliver hope and housing during crises. According to PR Newswire, this collaboration highlights the role of stable housing in financial security, with the announcement made in both Austin, Texas, and Washington.
Future Collaboration and Calls for Support
As part of the partnership, Realtor.com® will work with RRF throughout its 25th anniversary year to elevate stories of impact, drive awareness among real estate professionals and consumers, and encourage additional donations to extend the foundation’s reach in providing short-term housing assistance. The organizations are inviting the broader real estate community and consumers to join in supporting RRF’s mission. According to PR Newswire, this effort aims to help more families access aid when needed most.
