How to run your first ABM LinkedIn ads

Running your first LinkedIn ad can be an exciting step towards expanding your business reach and generating valuable leads.

This guide will walk you through the process of setting up and launching your first LinkedIn ad campaign, from account creation to analyzing results, helping you maximize your return on investment.

Getting started with ABM LinkedIn ads

ABM (Account-Based Marketing) is all about focusing your marketing efforts on specific high-value accounts rather than casting a wide net. When combined with LinkedIn's robust targeting capabilities, ABM allows you to engage directly with decision-makers and influencers in your target companies. Here's how to set up your first LinkedIn ABM campaign:

Step 1: Create your ad accounts

If you don’t already have a LinkedIn account, sign up for one. Ensure your profile is complete, up-to-date, and professional. A strong personal brand can complement your ad campaigns by building credibility. Next, navigate to LinkedIn Campaign Manager and create a new account. This will be your central hub for managing all your LinkedIn ads. It should look something like this:

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Pro Tip: Ensure your LinkedIn company page is also fully optimized. Potential clients may visit it after seeing your ads, so it's essential that it represents your brand well.

Step 2: Set up your payment method

Navigate to the billing section in Campaign Manager and add your credit card or another payment method to fund your ad campaigns. Setting up payment ahead of time ensures a smooth launch process and avoids unnecessary delays.

Step 3: Create and connect your pixel

The LinkedIn Insight Tag is a piece of code you add to your website to track conversions and gather data. Go to the Insight Tag section in Campaign Manager, copy the tag, and add it to your website's header. It should look something like this: