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Blogs

August 27, 2024 • 6 min read

target account list abm

How to create your first target account list for ABM

August 27, 2024 • 5 min read

B2B Marketing terms

B2B marketing jargon bible

By Alexander Chua

August 27, 2024 • 6 min read

b2b rebrand

When to rebrand vs. When not to rebrand: A guide for B2B companies

By Alexander Chua

July 31, 2024 • 4 min read

ABM into PLG and SLG strategies

Integrating Account-Based Marketing into PLG and SLG strategies

By Alexander Chua

July 30, 2024 • 5 min read

master demand generation

How to master demand generation in mature B2B markets

By Alexander Chua

July 29, 2024 • 4 min read

messaging positioning

Do B2B SaaS Businesses Have a Messaging or Positioning Problem?

By Alexander Chua

July 29, 2024 • 6 min read

distribute customer success stories

7 ways to distribute your B2B SaaS customer testimonials

By Cecillia Ramos

July 23, 2024 • 4 min read

referral campaigns

The importance of referral campaigns for B2B marketing

By Cecillia Ramos

July 18, 2024 • 3 min read

sales feedback for marketing

How to use sales feedback to improve marketing strategies

By Alexander Chua

July 17, 2024 • 4 min read

qualitative research in marketing

The value of qualitative research in B2B marketing

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