Wynter Games
Wynter's virtual B2B marketing conference. Sharp, fast-paced sessions on messaging, positioning, buyer research, and go-to-market from the team that built the B2B messaging testing platform.
Overview
Wynter Games is Wynter’s annual virtual conference, curated by Peep Laja (founder of CXL and Wynter). The event focuses on what many marketers neglect: messaging, positioning, and understanding what buyers actually think. In a world of demand gen tactics and growth hacks, Wynter Games zooms in on the fundamentals that make those tactics work — or fail.
Sessions feature practitioners sharing real buyer research data, A/B test results, and messaging frameworks. The tone is sharp, data-driven, and deliberately contrarian.
Why SaaS Marketers Should Attend
Your messaging is the foundation of everything else. If your positioning is wrong, your SEO content, ads, and emails won’t convert — no matter how well-crafted they are. Wynter Games addresses this foundational layer.
- Messaging testing frameworks backed by real buyer panel data
- Positioning strategies from practitioners who’ve repositioned SaaS companies
- Buyer research methods for understanding what your ICP actually cares about
- Go-to-market strategy informed by data, not assumptions
Who Should Go
Product marketers, messaging strategists, B2B copywriters, and go-to-market leaders. If you’re responsible for what your company says and how it says it, this is your conference.
Networking Tips
- Engage in the chat during sessions. Wynter Games attracts a smart, opinionated crowd.
- Follow speakers on LinkedIn and reference specific data points they shared. Peep’s community values rigor.
- If you’re a Wynter customer, mention it. The community is tight-knit.
Why SaaS Marketers Attend
Conferences like Wynter Games are where the SaaS marketing playbook gets rewritten. You hear what's actually working from practitioners (not just speakers selling courses), build relationships that turn into partnerships, and get a concentrated dose of competitive intelligence you can't get from blog posts.
If you're serious about growing a B2B SaaS company, showing up matters. The hallway conversations alone are worth the ticket price.
Frequently Asked Questions
What is Wynter Games?
Wynter Games is a virtual conference run by Wynter (founded by Peep Laja). It focuses on B2B messaging, positioning, buyer research, and go-to-market strategy. Sessions are sharp, fast-paced, and data-driven.
Is Wynter Games free?
Wynter Games has offered free access in the past. Check current pricing as it may include freemium and premium tiers.
What makes Wynter Games unique?
Peep Laja's influence. He's known for rigorous, data-backed marketing thinking (previously CXL, now Wynter). The conference reflects that ethos — no fluff, lots of data, and a strong emphasis on messaging effectiveness.
Going to Wynter Games? Let's connect.
We'll be at the major SaaS marketing events in 2026. Book a 15-minute chat to talk about your marketing.
