The SaaS Conference
A European SaaS event in Dublin focused on scaling B2B SaaS companies, featuring practical sessions from founders and operators on growth, go-to-market, and fundraising.
What Is The SaaS Conference?
The SaaS Conference is a focused, single-day event in Dublin aimed at SaaS founders and operators who are actively scaling their companies. It sits between the intimacy of a meetup and the scale of SaaStock, attracting 800+ attendees for a curated day of talks, panels, and structured networking.
The content is practical and founder-centric. Sessions cover the operational challenges of scaling — building sales teams, transitioning from founder-led to process-led, expanding internationally, managing cash during growth, and maintaining culture through rapid hiring. Speakers are founders and operators who have done it, not consultants who advise on it.
Dublin has become a hub for European SaaS, and The SaaS Conference is part of that ecosystem. Many attendees combine it with visits to other Dublin-based SaaS events, companies, and investor meetings.
Why SaaS Marketers Should Attend
The SaaS Conference covers marketing in the context of overall company scaling — how marketing teams should evolve as a company grows from $1M to $10M and beyond. Sessions on GTM strategy, international expansion, and brand building are directly relevant to marketing leaders who need to align their function with company-level growth objectives.
The networking is particularly valuable for marketers looking to connect with European SaaS founders who might become clients, partners, or employers.
Key Details for 2026
The SaaS Conference 2026 is expected in June in Dublin. Registration opens in spring. The event is typically one day. Dublin in June is pleasant — temperatures around 15-18C. The city center is compact and walkable.
Tips for Getting the Most Out of The SaaS Conference
Arrive in Dublin the evening before and attend any pre-event networking dinners. The single-day format means every hour matters — plan your schedule in advance. Network actively during breaks. Exchange contacts with 5-10 people whose companies are at a similar stage. Stay an extra day in Dublin if possible — the city’s SaaS ecosystem is worth exploring beyond the conference.
Why SaaS Marketers Attend
Conferences like The SaaS Conference are where the SaaS marketing playbook gets rewritten. You hear what's actually working from practitioners (not just speakers selling courses), build relationships that turn into partnerships, and get a concentrated dose of competitive intelligence you can't get from blog posts.
If you're serious about growing a B2B SaaS company, showing up matters. The hallway conversations alone are worth the ticket price.
Frequently Asked Questions
Is The SaaS Conference worth attending?
If you are a European SaaS founder or operator in the scaling phase, yes. The event is more intimate than SaaStock and focused on practical scaling advice. The sessions feature founders sharing real playbooks — GTM strategies that worked, fundraising lessons, and operational frameworks. The Dublin location makes it combinable with SaaStock if you want to double-down on European SaaS events.
How much does The SaaS Conference cost?
Tickets typically range from EUR 399-799. Startup and early-stage discounts are available. The single-day format keeps total costs (including travel) manageable. Group rates are available for teams.
Going to The SaaS Conference? Let's connect.
We'll be at the major SaaS marketing events in 2026. Book a 15-minute chat to talk about your marketing.
