SaaStock
Europe's largest SaaS conference. 4,000+ SaaS founders and leaders gather in Dublin for three days focused on scaling SaaS companies from $1M to $100M ARR.
Overview
SaaStock is Europe’s answer to SaaStr. Held annually in Dublin, it draws 4,000+ SaaS founders, executives, and investors for three days of concentrated SaaS education and networking. The event specifically targets companies scaling from $1M to $100M ARR — the messy middle where most SaaS companies live.
The conference has earned a reputation for being more tactical and founder-intimate than larger events. Sessions are practitioner-led, and the networking is genuinely useful because the audience is homogeneous — everyone is building and scaling SaaS companies.
Why SaaS Marketers Should Attend
SaaStock’s marketing-specific content has expanded significantly. Sessions cover demand generation for European and international markets, content localization, PLG marketing, and go-to-market strategy for companies expanding across borders.
- International go-to-market perspectives you won’t get at US-focused events
- Founder-level networking in an intimate setting (4,000 is large but not overwhelming)
- European market insights for companies expanding into EMEA
- Practitioner-led sessions from CMOs and marketing leaders at scaling SaaS companies
Who Should Go
SaaS founders and marketing leaders, especially those in European markets or planning international expansion. Also valuable for US-based SaaS companies wanting to understand the European SaaS ecosystem.
Networking Tips
- Dublin is walkable and the event’s social scene extends to the surrounding pubs and restaurants. Don’t skip the evening events.
- SaaStock runs a solid matchmaking system — use it to pre-schedule meetings with relevant attendees.
- The startup stage and founder showcase areas are where you’ll find the most interesting early-stage companies and potential partners.
Why SaaS Marketers Attend
Conferences like SaaStock are where the SaaS marketing playbook gets rewritten. You hear what's actually working from practitioners (not just speakers selling courses), build relationships that turn into partnerships, and get a concentrated dose of competitive intelligence you can't get from blog posts.
If you're serious about growing a B2B SaaS company, showing up matters. The hallway conversations alone are worth the ticket price.
Frequently Asked Questions
Is SaaStock the best SaaS conference in Europe?
SaaStock is widely considered the premier SaaS conference in Europe. It offers the density of SaaS-specific content and networking that European founders typically have to travel to the US for.
How much do SaaStock tickets cost?
SaaStock tickets range from around EUR 500 for early bird passes to EUR 2,000+ for VIP passes. Startup and founder discounts are available.
Is SaaStock only for European companies?
No. SaaStock attracts a global audience, though the majority of attendees are from Europe. It's particularly valuable for US companies considering European expansion or European companies looking to enter the US market.
Going to SaaStock? Let's connect.
We'll be at the major SaaS marketing events in 2026. Book a 15-minute chat to talk about your marketing.
