SaaS Connect
The premier event for SaaS partnerships and ecosystem-led growth. Brings together partnership leaders, SaaS founders, and channel professionals for two days of tactical sessions on building partner programs.
Overview
SaaS Connect is the definitive event for SaaS partnerships and ecosystem-led growth. While most marketing conferences focus on demand gen and content, SaaS Connect zeroes in on the partnership channel — which, for many SaaS companies, drives 30-50% of revenue.
The event brings together VP-level partnership leaders from companies like HubSpot, Salesforce, Monday.com, and hundreds of mid-market SaaS companies. Sessions cover partnership program design, co-selling motions, integration marketplaces, and the art of building ecosystem flywheets.
Why SaaS Marketers Should Attend
Partnerships are increasingly central to SaaS marketing. If you’re running co-marketing campaigns, building integration landing pages, or leveraging partner ecosystems for distribution, SaaS Connect gives you the strategic framework.
- Partner-led growth strategies that complement your demand gen programs
- Co-marketing best practices — how to run webinars, content, and campaigns with partners
- Integration marketplace optimization — making your listings on partner marketplaces convert
- Relationship building with potential integration and co-marketing partners
Who Should Go
Partnership leaders, heads of business development, SaaS founders exploring ecosystem strategies, and marketers responsible for co-marketing programs. If partnerships are part of your GTM, this is your event.
Networking Tips
- Come with a list of target partners and reach out before the event to schedule meetings.
- The event is small enough that you can realistically talk to most attendees. Use that intimacy.
- Focus on finding 3-5 genuine partnership opportunities rather than collecting business cards.
Why SaaS Marketers Attend
Conferences like SaaS Connect are where the SaaS marketing playbook gets rewritten. You hear what's actually working from practitioners (not just speakers selling courses), build relationships that turn into partnerships, and get a concentrated dose of competitive intelligence you can't get from blog posts.
If you're serious about growing a B2B SaaS company, showing up matters. The hallway conversations alone are worth the ticket price.
Frequently Asked Questions
What is SaaS Connect about?
SaaS Connect focuses on SaaS partnerships, ecosystem-led growth, and channel strategy. It's the go-to event for partnership leaders building technology partner programs, integration ecosystems, and channel revenue strategies.
Is SaaS Connect worth it for marketers?
If partnerships are part of your go-to-market (co-marketing, integration partnerships, referral programs), SaaS Connect is highly relevant. For pure demand gen or content marketers, other events may be more valuable.
How big is SaaS Connect?
SaaS Connect typically draws 1,000-2,000 attendees, making it intimate enough for genuine networking while large enough to have a diverse range of perspectives and speakers.
Going to SaaS Connect? Let's connect.
We'll be at the major SaaS marketing events in 2026. Book a 15-minute chat to talk about your marketing.
