Pavilion CMO Summit
An invite-only gathering of B2B CMOs and marketing leaders, hosted by Pavilion (formerly Revenue Collective), focused on peer-to-peer learning and executive-level marketing strategy.
What Is The Pavilion CMO Summit?
The Pavilion CMO Summit is an invite-only gathering of B2B marketing leaders, organized by Pavilion (the executive community formerly known as Revenue Collective). Unlike open-registration conferences, every attendee is a vetted CMO, VP of Marketing, or Head of Marketing at a B2B company. That curation is the entire point.
The format is designed for candid conversation, not polished presentations. Sessions include structured peer discussions, executive roundtables, and “ask me anything” formats where CMOs share their real challenges — budget cuts, board pressure, team restructuring, attribution debates — without the filters that come with a public stage.
Pavilion’s broader community provides ongoing value beyond the summit. Members get access to peer networks, compensation benchmarking, executive coaching, and job opportunities. The summit is the in-person anchor for these relationships.
Why SaaS Marketers Should Attend
If you are at the executive level, the Pavilion CMO Summit addresses the challenges that general marketing conferences do not touch: managing up to a CEO and board, building a marketing org from 5 to 30 people, navigating budget discussions when growth slows, and transitioning from demand gen leader to true CMO. The content is specifically designed for the lonely-at-the-top experience of being a marketing executive.
The peer network is the real product. Building relationships with 10-15 CMOs at your stage creates a personal advisory board you can call on for the rest of your career.
Key Details for 2026
The Pavilion CMO Summit 2026 is expected in June in New York City. Pavilion members receive invitations through the platform. The event typically runs two days with a mix of sessions, workshops, and evening networking. New York venues rotate but are typically in Manhattan.
Tips for Getting the Most Out of the Pavilion CMO Summit
Come with a specific challenge you want peer input on — the roundtable format works best when participants share real problems. Be open about your struggles, not just your wins. Exchange contact information with 5-10 CMOs whose companies are at a similar stage — these relationships will be your most valuable takeaway. Follow up within a week with a personal note, not a LinkedIn request. If you are not yet a Pavilion member, attend a local chapter event first to understand the community culture.
Why SaaS Marketers Attend
Conferences like Pavilion CMO Summit are where the SaaS marketing playbook gets rewritten. You hear what's actually working from practitioners (not just speakers selling courses), build relationships that turn into partnerships, and get a concentrated dose of competitive intelligence you can't get from blog posts.
If you're serious about growing a B2B SaaS company, showing up matters. The hallway conversations alone are worth the ticket price.
Frequently Asked Questions
Is the Pavilion CMO Summit worth attending?
If you are a CMO or VP of Marketing at a B2B company, it is one of the highest-value events on the calendar. The intimate size (300 attendees) means you are in a room of true peers — not 5,000 people at various career stages. The conversations are candid, the content is executive-level, and the relationships formed are career-defining. Pavilion membership is typically required.
How much does the Pavilion CMO Summit cost?
The summit is typically included with Pavilion membership (annual dues of $2,000-8,000 depending on the tier). Non-member attendance may be available at $1,500-3,000 per ticket, subject to availability and invitation. The value is in the curation — every attendee is a vetted marketing leader.
Going to Pavilion CMO Summit? Let's connect.
We'll be at the major SaaS marketing events in 2026. Book a 15-minute chat to talk about your marketing.
