MarTech Conference
The conference for marketing technology professionals. Covers the MarTech landscape, stack architecture, data management, and the intersection of marketing and technology.
Overview
The MarTech Conference is where marketing technology meets strategy. Founded around Scott Brinker’s famous MarTech landscape (tracking 11,000+ marketing technology tools), this conference helps marketers make sense of their technology stack and use it more effectively.
The event runs as a virtual/hybrid format, making it accessible globally. Sessions cover everything from stack architecture and data management to AI, automation, and the future of marketing technology.
Why SaaS Marketers Should Attend
Your MarTech stack can make or break your marketing operations. The wrong tools create data silos, broken attribution, and wasted budget. The MarTech Conference helps you evaluate, integrate, and optimize your technology.
- Stack architecture guidance — how to build a MarTech stack that actually works together
- Tool evaluation frameworks for making better buying decisions
- Data and privacy updates that affect how you collect and use marketing data
- AI tools and platforms that are actually production-ready (vs. hype)
Who Should Go
Marketing ops professionals, RevOps leaders, CMOs evaluating technology investments, and anyone responsible for the marketing technology stack. Less relevant for content creators or brand marketers.
Networking Tips
- Virtual networking requires intention. Join the breakout rooms and engage in chat actively.
- Use the event as a research opportunity — take notes on tools mentioned by speakers and attendees, then evaluate after the conference.
- The recordings are valuable. If you can’t attend live sessions, catch the recordings for tool-specific deep dives.
Why SaaS Marketers Attend
Conferences like MarTech Conference are where the SaaS marketing playbook gets rewritten. You hear what's actually working from practitioners (not just speakers selling courses), build relationships that turn into partnerships, and get a concentrated dose of competitive intelligence you can't get from blog posts.
If you're serious about growing a B2B SaaS company, showing up matters. The hallway conversations alone are worth the ticket price.
Frequently Asked Questions
Is the MarTech Conference free?
The virtual MarTech Conference is typically free for the core sessions. Premium passes with additional features, recordings, and networking access may cost $200-$500.
What topics does the MarTech Conference cover?
MarTech stack architecture, marketing automation, data and analytics, AI in marketing, CDP platforms, attribution tools, and the integration of marketing technology. It's technical and strategic, not tactical campaign advice.
Who runs the MarTech Conference?
The conference is associated with chiefmartec.com, Scott Brinker's MarTech landscape project. Brinker's annual MarTech landscape infographic (the famous supergraphic of 11,000+ tools) is a staple of the industry.
Going to MarTech Conference? Let's connect.
We'll be at the major SaaS marketing events in 2026. Book a 15-minute chat to talk about your marketing.
