Forrester B2B Summit
Forrester Research's flagship B2B marketing and sales event, combining analyst insights, research presentations, and best-practice sessions for enterprise marketing and sales leaders.
What Is The Forrester B2B Summit?
The Forrester B2B Summit (formerly SiriusDecisions Summit before Forrester acquired SiriusDecisions) is the premier research-driven event for B2B marketing and sales leaders. Held annually in Phoenix, it combines Forrester analyst presentations, framework introductions, best-practice case studies, and technology evaluations.
What sets this event apart is the research rigor. Forrester analysts present data from surveys of thousands of B2B buyers and sellers. The frameworks introduced at the summit — demand waterfall, revenue engine, buying group models — become industry standards that marketing teams adopt globally. If you want to understand where B2B marketing and sales is heading, the Forrester B2B Summit is where the research drops first.
The attendee base skews enterprise — marketing and sales leaders from companies with $100M+ revenue. The conversations are strategic, the challenges are complex (global GTM, multi-product portfolios, organizational transformation), and the solutions discussed are sophisticated.
Why SaaS Marketers Should Attend
For SaaS marketers selling to enterprise, the Forrester B2B Summit is invaluable. The analyst sessions on buyer behavior, demand generation frameworks, and technology adoption give you research-backed insights that inform your strategy. The buying group model, ABM frameworks, and revenue attribution methodologies presented here become the standards your enterprise buyers use to evaluate vendors.
The vendor expo features best-in-class B2B marketing and sales technology. Forrester’s analysts are available for 1:1 meetings if you are a client — use this to get personalized recommendations on your MarTech stack or GTM strategy.
Key Details for 2026
The Forrester B2B Summit 2026 is expected in early May in Phoenix, AZ. Registration opens in late fall. The event runs Monday through Wednesday. Phoenix in May is warm (90F+) — dress accordingly and take advantage of the resort-style venue. Forrester clients should coordinate with their account team for session recommendations.
Tips for Getting the Most Out of the Forrester B2B Summit
Schedule 1:1 analyst meetings if you are a Forrester client — this is the highest-ROI activity at the event. Attend the framework sessions to understand the models your enterprise buyers are adopting. Bring your leadership team — the research presentations are effective for building internal alignment around strategy shifts. Download the presentation slides and share them with your broader team post-event for maximum organizational impact.
Why SaaS Marketers Attend
Conferences like Forrester B2B Summit are where the SaaS marketing playbook gets rewritten. You hear what's actually working from practitioners (not just speakers selling courses), build relationships that turn into partnerships, and get a concentrated dose of competitive intelligence you can't get from blog posts.
If you're serious about growing a B2B SaaS company, showing up matters. The hallway conversations alone are worth the ticket price.
Frequently Asked Questions
Is the Forrester B2B Summit worth attending?
For enterprise B2B marketers and sales leaders, it is one of the most valuable events. Forrester analysts present original research on buyer behavior, technology trends, and best practices. The content is data-backed and strategic — not vendor-driven. If you need research to support a business case for budget, headcount, or technology investments, the Forrester B2B Summit gives you the ammunition.
How much does the Forrester B2B Summit cost?
Full conference passes are $2,695-3,295. Forrester clients typically receive discounted or complimentary passes. Team packages offer discounts for groups. Early registration saves 10-15%. The price reflects the analyst access and research-grade content.
Going to Forrester B2B Summit? Let's connect.
We'll be at the major SaaS marketing events in 2026. Book a 15-minute chat to talk about your marketing.
