B2B Marketing Exchange
Demand Gen Report's annual conference bringing together B2B marketers for tactical sessions on demand gen, ABM, content strategy, and marketing technology.
Overview
B2B Marketing Exchange (B2BMX) is produced by Demand Gen Report and has established itself as one of the most practical B2B marketing conferences in the US. Held in Scottsdale, Arizona, it draws 1,500+ B2B marketers for three days of sessions focused on demand generation, ABM, content strategy, and marketing technology.
Unlike broader marketing conferences, B2BMX is unapologetically B2B. Every session is relevant to B2B marketers — there’s no consumer marketing or e-commerce content diluting the agenda.
Why SaaS Marketers Should Attend
B2BMX delivers consistently actionable content. The sessions are structured around real playbooks and case studies, not thought leadership abstractions.
- ABM deep dives — some of the best account-based marketing sessions in the conference circuit
- Demand gen best practices from practitioners at B2B companies of all sizes
- MarTech evaluations — learn what tools and platforms other B2B marketers are using
- Scottsdale in February — the weather doesn’t hurt
Who Should Go
B2B demand gen leaders, ABM practitioners, marketing ops professionals, and content strategists. Particularly valuable for mid-market B2B marketers who find SaaStr too founder-focused and Dreamforce too enterprise.
Networking Tips
- The resort setting encourages informal conversations. Take advantage of poolside and dinner networking.
- Demand Gen Report’s team is approachable — introduce yourself and ask about connecting with specific attendees.
- Bring business cards. This crowd still uses them.
Why SaaS Marketers Attend
Conferences like B2B Marketing Exchange are where the SaaS marketing playbook gets rewritten. You hear what's actually working from practitioners (not just speakers selling courses), build relationships that turn into partnerships, and get a concentrated dose of competitive intelligence you can't get from blog posts.
If you're serious about growing a B2B SaaS company, showing up matters. The hallway conversations alone are worth the ticket price.
Frequently Asked Questions
What makes B2B Marketing Exchange different?
B2BMX is purely B2B-focused with a strong emphasis on demand gen, ABM, and marketing technology. It's more tactical than aspirational — sessions focus on actionable playbooks rather than big-picture inspiration.
How much do B2BMX tickets cost?
B2BMX passes typically range from $1,500 to $2,500 depending on pass type and early bird pricing. Group discounts are available.
Is B2BMX good for SaaS marketers specifically?
B2BMX serves B2B broadly, not just SaaS. However, the demand gen and ABM content is highly relevant to SaaS marketers, and a significant portion of attendees are from SaaS companies.
Going to B2B Marketing Exchange? Let's connect.
We'll be at the major SaaS marketing events in 2026. Book a 15-minute chat to talk about your marketing.
