B2B Forum (MarketingProfs)
MarketingProfs' flagship B2B marketing conference. Practical, workshop-heavy format covering content, email, social, analytics, and strategy for B2B marketers.
Overview
B2B Forum is MarketingProfs’ annual conference, led by Ann Handley, one of the most respected voices in B2B content marketing. Held in Boston, it draws 1,200+ B2B marketers for a workshop-intensive experience that emphasizes practical skills over inspirational keynotes.
The conference is known for its educational quality — sessions are vetted by the MarketingProfs editorial team, and speakers are selected for their practical expertise rather than celebrity status.
Why SaaS Marketers Should Attend
B2B Forum delivers consistently high-quality, actionable education. If you want to leave a conference with actual skills and frameworks (not just inspiration), this is your event.
- Writing and content creation workshops that improve your actual output
- Email marketing deep dives with data-backed best practices
- Analytics and measurement sessions for proving marketing’s value
- Intimate networking in a smaller, more focused setting
Who Should Go
B2B marketing managers, content strategists, email marketers, and anyone who wants to sharpen their craft. Particularly good for mid-career marketers looking to level up specific skills.
Networking Tips
- Ann Handley sets a tone of genuine connection. Lean into it — this crowd is friendly and collaborative.
- The workshop format encourages small-group interaction. You’ll naturally build relationships with people in your sessions.
- Boston in November can be cold. Pack accordingly and enjoy the cozy conference atmosphere.
Why SaaS Marketers Attend
Conferences like B2B Forum (MarketingProfs) are where the SaaS marketing playbook gets rewritten. You hear what's actually working from practitioners (not just speakers selling courses), build relationships that turn into partnerships, and get a concentrated dose of competitive intelligence you can't get from blog posts.
If you're serious about growing a B2B SaaS company, showing up matters. The hallway conversations alone are worth the ticket price.
Frequently Asked Questions
What makes B2B Forum different from other conferences?
B2B Forum is uniquely practical. It's workshop-heavy, with Ann Handley's influence ensuring content quality stays high. The atmosphere is more educational and less vendor-driven than many B2B events.
How much do B2B Forum tickets cost?
B2B Forum passes typically cost $1,200-$2,000 with early bird discounts. MarketingProfs members receive discounted pricing.
Is B2B Forum only about content marketing?
No. While content is a major focus (given Ann Handley's leadership), the conference covers email marketing, social media, analytics, strategy, and AI in marketing. It's broad B2B marketing, not just content.
Going to B2B Forum (MarketingProfs)? Let's connect.
We'll be at the major SaaS marketing events in 2026. Book a 15-minute chat to talk about your marketing.
